Development and promotion of a B2B platform for automating transport expenses.
Managing the company.mytaxi.uz portal is a case study in turning a tech product into a clear business solution. We focused on demonstrating value for enterprises—from SMEs to giant corporations—emphasizing efficiency and control.
What we implemented:
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Planning & Strategy: positioned the website as a tool for cost-saving and automation, targeting HR directors and financial controllers.
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Design & UX Analytics: developed a professional and functional interface where key features (Admin panel, reporting, unified billing) are accessible instantly.
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Traffic Generation: implemented a specialized SEO strategy and context ads focused on B2B queries like "corporate taxi," "employee transport," and "transport outsourcing."
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Lead Conversion: optimized lead capture forms for presentation requests and trial periods, converting visitors into long-term corporate partners.
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Review & Analytics: established funnel tracking to monitor the journey from the first visit to the final corporate account registration.
