At MD Marketing, we understand that the success of SaaS is measured not only by the number of registrations, but also by the long-term value of each subscriber. The SaaS-Impulse program is designed to take your subscription business to the next level by focusing on three critical metrics: LTV (Lifetime Customer Value), CAC (Cost of Customer Acquisition), and Churn (Churn).
We are creating a powerful, sustainable inertia that ensures not just growth, but highly profitable scaling.
How Does MD Marketing Provide A "SaaS Boost"?
Our approach is unique in that we combine classic marketing with deep analytics of user behavior and product growth (PLG — Product-Led Growth):
1. Focus on LTV and Churn Reduction:
Integrated Nurturing Marketing: We don't stop working after the first sale. Our campaigns are focused on retaining and upgrading existing customers (upsale/cross-sale), using product data to offer updates at exactly the right moment.
Predictive Outflow Analysis: We use analytics to identify customers at risk of churn in advance and launch targeted retention campaigns aimed at restoring their engagement.
2. Optimization of the Cost of Attraction (CAC):
Product-Led Growth (PLG) Tactics: We help you use your trials, demos, and freemium versions as your main marketing engine. We create automated triggers that convert active demo users into paid subscribers at minimal cost.
Ultra-Precise Targeting: Our attraction campaigns use narrow segmentation and testing, ensuring that we spend our budget only on those channels and users who demonstrate the highest LTV potential.
3. Technological Integration and Automation:
We integrate your CRM (for example, HubSpot, Salesforce) with your Product Management System. This allows marketing to see the real user behavior in the application and launch the most reliable and timely communications.
All processes, from the first contact to the renewal request, are fully automated and scalable, allowing your team to focus on strategic objectives.
Your Result: Financial Stability and Speed
With the SaaS-Impulse program, you get:
A healthy LTV/CAC Ratio: Ensuring sustainability and profitability for each new cohort of customers.
Accelerated Conversion: The rapid transformation of active users of the product into long-term paying customers.
Confidence in Scaling: A reliable and predictable mechanism to attract thousands of high-quality subscribers.
