SMM strategy and reputation management for the nation's leading dermatology center.
Managing the Center’s Instagram account requires a balance between rigorous science and visual aesthetics. We transformed the profile into a trusted information hub where every follower can find answers and book appointments with top-tier specialists.
What we implemented:
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Planning & Strategy: developed a content framework featuring doctor advice, clinical case studies, and FAQ sessions for patients.
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Content Production: produced high-quality photo and video content featuring lead physicians, highlighting their expertise and accessibility.
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Traffic Generation & Social Media: launched targeted ad campaigns based on audience symptoms and needs, increasing initial patient inquiries.
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Lead Conversion: established a rapid-response system for Direct messages and comments, bringing high-level customer service to the public sector.
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Review & Analytics: monitored trending topics to create a content plan based on actual patient concerns and feedback.
