SMM strategy and content marketing for Uzbekistan's leading logistics operator.
Managing the Starways.uz Instagram account is a prime example of how a B2B brand can be vibrant and approachable. We focused on visual storytelling that showcases every stage of delivery, addressing client concerns before the first call even happens.
What we implemented:
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Planning & Strategy: created an SMM roadmap focused on showcasing infrastructure, private fleet, and warehouse capacities within Uzbekistan.
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Content Production: organized "on-the-ground" shoots, capturing real loading and delivery processes to boost audience trust.
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Traffic Generation & Social Media: set up hyper-local targeting for entrepreneurs in the import-export sector, driving high-quality leads to Direct messages.
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Lead Conversion: implemented a rapid-response system and social media consulting, minimizing response times.
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Review & Analytics: conducted monthly engagement and reach analysis, tailoring content to the most in-demand shipping routes.
