FROM SELLING FIXTURES TO CREATING COMFORT

FROM SELLING FIXTURES TO CREATING COMFORT

Systemic digital marketing for a leader in the sanitary ware and bathroom furniture market.

The partnership with Vanna Tashkent allowed us to execute a strategy where aesthetic content meets a precise sales funnel. We focused on ensuring that every post and every click converted user interest into a real order for their dream home.

What we implemented:

  • Planning & Strategy: developed a content and advertising strategy targeting B2C (homeowners) and B2B (designers and architects) segments.

  • Design & Visualization: created a cohesive visual identity that highlights brand premiumness and helps clients envision the products in their own space.

  • Traffic Generation & Social Media: launched targeted ads focusing on video reviews and interior solutions, ensuring a steady lead flow via Instagram and Telegram.

  • Lead Conversion: optimized the customer journey from Direct messages to showroom consultations by implementing scripts and rapid response systems.

  • Review & Analytics: set up ad performance tracking to scale the most profitable product categories.

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